Brand Guidelines

The marketing of Valis in any form of digital or printed communications requires compliance with the following guidelines.

Brand Guidelines - Valis.png

Mission Statement

Our mission is to support the Qubic ecosystem through our software, services, tokens and smart contracts.

Values

Rebranding

On July 9, 2024, we rebranded from the “Qsilver Project” to the “Valis Team”.

From Qsilver to Valis

We transitioned from “Qsilver” to “Valis” to reflect our evolution from an individual contributor to a collaborative group.

Valis (Vast Active Living Intelligence System) is a 1981 science fiction novel by American writer Philip K. Dick, author of Do Androids Dream of Electric Sheep? (Blade Runner). Our new name embodies our vision for innovation in the crypto space.

From Project to Team

We shifted from "Project" to "Team" to reflect the maturity and evolution of our initiative, emphasizing our collaborative approach and the integral role of the Qubic Community. We aim to involve community members as part of the Valis “Team," fostering a sense of unity and shared purpose.

Domains

To support this rebranding, we acquired three domains:

Platforms

This new terminology is now used across all our platforms, to ensure consistency and clarity in our communications:

Text Logo

The Valis text logo uses the M PLUS Rounded 1c typeface in the Regular 400 style. Both the black and white versions are designed to provide excellent contrast for optimal legibility. Aligned with our motto, "Execution and Transparency", our logo embodies minimalism, simplicity, and clarity. The distinct, clean lines of the M PLUS Rounded 1c typeface reinforce our commitment to transparency, making our brand easily recognizable and accessible. Through this design, we aim to convey our core values, ensuring that our brand communication is both straightforward and impactful.

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PNG - Black

SVG - Black

SVG - Black

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Brand Logo

The Valis brand logo is derived from the first two letters of the Valis text logo.

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PNG - Black

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SVG - Black

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SVG - White

Product Text Logos

Our product text logos are designed to maintain brand consistency while highlighting each product. The "VALIS" part uses the M PLUS Rounded 1c typeface in Thin 100 style, subtly shifting attention to the product name. The product name stands out clearly in Regular 400 style and is highlighted with a unique accent color for differentiation. This approach ensures cohesiveness with the Valis brand while allowing each product in our portfolio to stand out.

Valis Explorer Text Logo

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PNG - Black

SVG - Black

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PNG - White

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Valis Wallet Text Logo

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PNG - Black

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SVG - Black

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Colors

Primary Colors

Primary Colors

Secondary Colors

Secondary Colors

Fonts

Valis uses the M PLUS Rounded 1c typeface as primary font and Inter as the secondary font.

For better browser support and performance, use the <link> method to embed Google Fonts in your website.

Primary Font

<link rel="preconnect" href="<https://fonts.googleapis.com>">
<link rel="preconnect" href="<https://fonts.gstatic.com>" crossorigin>
<link href="<https://fonts.googleapis.com/css2?family=M+PLUS+Rounded+1c&display=swap>" rel="stylesheet">

Download M PLUS Rounded 1c font family

Secondary Font

<link rel="preconnect" href="<https://fonts.googleapis.com>">
<link rel="preconnect" href="<https://fonts.gstatic.com>" crossorigin>
<link href="<https://fonts.googleapis.com/css2?family=Inter:[email protected]&display=swap>" rel="stylesheet">

Download Inter font family

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